UK Unveils New Principles On Loot Boxes, Including Parental Consent And Transparency
The UK Interactive Entertainment unveiled 11 new principles to offer guidance on paid loot boxes.
Loot boxes are finally getting some level of restrictions.
The UK Interactive Entertainment (UKIE) has unveiled 11 new principles developed by the UK games industry to offer guidance on paid loot boxes. The main goals of these principles are to prevent under-18s from purchasing loot boxes without parental consent, ensure transparent information is provided to players through public information campaigns, and mandate disclosure and age-appropriate design for paid loot boxes based on age rating systems like PEGI.
Representatives from various sectors, including developers and platforms, collaborated on these principles with input from the Department of Digital, Culture, Media, and Sport (DCMS), as well as academics and advocacy groups. This collaboration formed the Technical Working Group, which will continue to work with the UK Government to assess the effectiveness of the principles. A review of their impact will be conducted after a one-year implementation period.
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Matthew “dinofries” D'Onofrio is a writer, content creator, podcaster and — most importantly — a gamer. With such a strong passion for video games and a severe case of FOMO, it's no surprise he always has his finger on the pulse of the gaming world. On the rare occasion Matt's away from a screen, you'll find him strumming away on his acoustic guitar or taking care of his cat Totoro.
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