U.K. Women In Esports Rebrand Ahead Of International Women's Day

International Women's Day is March 8, so the United Kingdom’s national esports federation — appropriately titled British Esports — has announced a new identity for its Women in Esports initiative, along with a fresh logo.

Women in Esports, founded in 2019, aims to create more diversity and inclusivity in esports. The campaign pushes for more opportunities for women and marginalized groups when it comes to esports participation.

This makeover also means a new Manifesto: “We are Women in Esports, and we are proud to lead the charge for change in the industry. We invite all individuals who share our values and our vision to join us in this mission. Together, we can create a more equitable and inclusive future for esports.”

Women in Esports has also established four Key Pillars to identify critical parts of the industry that require attention in terms of representation. These four E’s are: Educating, Engaging, Empowering, and Expertise.

"These key pillars and manifesto are a reflection of the aims of the initiative, and will help guide us to cultivate a more equitable space in the esports industry,” said the initiative’s manager Billie Purdie.

Additionally, Women in Esports will be running their Centre Stage campaign highlighting women and marginalized genders in esports for a week in celebration of International Women’s Day. Donations will be raised for global women’s rights organization Womankind Worldwide, starting March 1.

For more information on Women in Esports, visit the official website.