UPDATED: According To Reports, Tencent And The Guillemot Family May Be Taking Ubisoft Private In Order To Save It

Things have not been great for Ubisoft. For the first time in almost eleven years, the game publisher’s share price has dropped to its lowest point, with the company losing over half its market value. Considering the performance of some of its bigger titles, this isn’t exactly surprising. Surprising or not, it doesn’t change the fact that it’s not good.

In fact, it’s bad enough that a minority investor urged management to take the company private or sell it. Now, a report from Bloomberg indicates that primary owner Guillemot Brothers Ltd and Tencent, who owns 10% of the company, may be considering just that.

It should be noted that these are not the only options being considered as both companies have been speaking to advisors in search of ways to stabilize the company. Considering Tencent’s history, it wouldn’t be surprising if, at the end of the day, the Chinese conglomerate opted to buy the company outright. At which point, we’d be left to wonder if they’d be as hands-off with Ubisoft as they have been with other companies.

UPDATE 10/7/2024: Ubisoft, in a statement to VGC, said that they acknowledge the reports and that the company "regularly reviews all its strategic options." It would appear that everything is on the table as the company is "currently focused on executing its strategy, centered on two core verticals – Open World Adventures and GaaS-native experiences.”